Hi—glad you’re here!

Woman smiling in kitchen placing seeds into a bowl with jars of dried fruits and seeds on the counter.

You have enough on your plate—life is busy, and cleaner living can feel like just one more thing to figure out on your never-ending to-do list. But here’s the good news: you don’t have to do it alone.
Let me introduce myself…

I’m Genie—a mom, a researcher, and your partner in creating a healthier home. For over a decade, I’ve been on a mission to simplify the world of cleaner living in my own life. It started with swapping out personal care products and grew into a passion for finding safe, effective options for every corner of my home. When I became a mom, this passion turned into a calling. I wanted to give my family the healthiest foundation possible, and now I’m here to help you do the same.

I truly believe that whole-body health starts at home, and small, meaningful changes can make a world of difference.
With my years of research, hands-on product testing, and deep understanding of what works, I’ll help you cut through the noise and create a space where your family can thrive. We’ll take the stress and overwhelm out of cleaner living and make it not just possible, but simple and attainable for your everyday life.

The challenges

With so many products on the market and conflicting advice, it’s hard to know what’s truly safe.
The reality is—many of the everyday items we trust and rely on contain hidden toxins
that can impact our health in ways we don’t always see.

Person cleaning kitchen counter with green spray bottle, cloth, and black faucet.

Cleaning Products
Many household cleaners release volatile organic compounds (VOCs), which can contribute to respiratory issues, hormone disruption, and even cancer.

Two bamboo toothbrushes with black bristles, one with green toothpaste.

Personal Care Items
Many shampoos, soaps, toothpastes, and other personal care items contain ingredients that disrupt our body’s natural balance, weakening our immune system
over time.

Assorted colorful gummy candies on a purple background, including gummy bears, worms, and rainbow strips.

Food Additives
Harmful ingredients like artificial dyes and certain preservatives are still allowed in foods we consume daily, even though they’ve been linked to health risks like cancer and developmental issues.

Three stacked plastic containers with blue lids on a table near green leaves and decorative straw.

Plastic…
It’s everywhere, and using items like plastic cutting boards and food storage can release microplastics into your food, which are known to cause inflammation, oxidative stress, and even organ dysfunction.

💭 Conflicting Information: Everyone has an opinion, it’s hard to know what advice to trust.

🔄 Product Overload: There are so many options out there—the choices can feel paralyzing.

⏳ Time Constraints: Between work, family, and everything else on your plate, researching every product just isn’t realistic.

Only about 1% of the 80,000 chemicals in circulation have been thoroughly tested for safety.
With so little oversight, it’s no wonder we feel lost when trying to make the right choices for our families.

We know what you’re up against…

Mission & approach

At Clean Slate, my mission is simple: to empower families to create healthier, safer homes—without the stress or overwhelm. I believe cleaner living should feel approachable and achievable, not like an impossible task on an already busy to-do list.

My approach is grounded in trust, practicality, and years of research.
I simplify the process by offering well-researched, actionable solutions that work for real families and real priorities. Whether it’s swapping products, decluttering harmful items, or creating a personalized plan, I’m here to meet you where you are and guide you step-by-step.

My focus is on progress, not perfection. Making changes—big or small—can feel daunting. You don’t have to do it all at once.

My goal is to give you the knowledge and tools to make informed choices at a pace that feels right for you. Whether you’re just starting out or refining the steps you’ve already taken, I’m here to support you in creating a home that truly feels safe, comfortable, and aligned with your values.

You care deeply about your home and the well-being of those in it.
I’m here to make it feel easier.

Woman chopping vegetables in kitchen with a bowl of fresh greens and radishes in foreground.

Ready to make a change?

Creating a healthier home doesn’t have to be overwhelming—you just need the right tools and guidance. Whether you’re looking for safer product swaps or a step-by-step plan to transform your space, we’re here to help.

Cleaning products arrangement including spray bottles labeled as bathroom, floor, multi-surface, and glass cleaners, essential oil bottles, wooden brushes, two bamboo toothbrushes, and a natural soap bar on a light background.

Shop trusted, clean products—
carefully curated, research-backed, and made for healthier living.

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Book a Home Wellness Consultation
for expert guidance on making meaningful changes tailored to your home and lifestyle.

Minimalist white interior with a round wooden table, wooden chair, plants, and a modern floor lamp.

Explore our services
to see how we can support your journey
to a cleaner, safer space.